To all of my fellow and aspiring microblading artists:
Are you struggling to attract clients?
You don’t know how to market?
Scared because starting your own business seems crazy?
I know exactly what it feels like to jump into the unknown and start a business from scratch. I wanted to provide a guide full of tips for new artists in the industry. If you want to know how to start a microblading business of your very own, there are so many things to take into consideration!
But keep this in mind: success is only possible if you focus on one thing for a long time. Your results probably won’t appear overnight (if they do – congrats! That’s amazing). But along your journey, if you are ever in doubt, know that there are many others just like you walking the same path, or who have in the past.
Below I’ve provided some useful tactics to help you learn what it takes to get your microblading business going!
Do Your Research
The first step, even before you set foot in a microblading course, is to do your research. If you don’t know what you’re getting into, you may not necessarily be prepared financially or logically to start a business from the ground up.
Always do as much research as possible before committing to your microblading course. This means that it’s a good idea to learn the specifics of microblading in your city:
- What is microblading?
- Who is microblading for?
- When would you be able to take new clients on?
- Where would you be able to perform microblading?
- Why do you want to pursue this career?
These specifics are so important in terms of marketing, budgeting, and business planning. If you’re unsure about any of your answers to these questions, take a step back and do some more research. Your “why” is the most important one, as it will keep you going when times get tough (because they likely will).
Train Up: Finding The Best Course
An in-person microblading training is absolutely fundamental for the success of your business. With all the weekend-intensive-style trainings out there, it sure can be hard to know who is legit and who’s not.
My business is located in Vancouver, BC; however, please know that laws vary from province/state to province/state. As a microblading artist operating in BC, you will need your bloodborne pathogens certification as well as your microblading certification to run a business in this field.
You can easily take your bloodborne pathogens certification online.
Do thorough research of the studio you choose to get certified with; there are many programs out there run by inexperienced artists who want to make a quick buck. Always check the trainer’s portfolio and only go with a course that you trust. As you progress in your career, it’s a good idea to take a refresher training to keep up to date and even to learn new techniques, or things that may have been missed in a previous course.
Many artists in BC start out in their basement or home; but many will aim to seek out a studio or salon where they can run their business from. Beginning in a salon is a great way to gain new clients and exposure. Although some may jump right in to renting their own studio, this may not be for everyone, depending on your business plan, budget, client base, and marketing strategy. It can be beneficial to wait and gain a client base before deciding to commit to your own studio.
Marketing: An Important Step!
This is the fun part! You must know how to market yourself properly in order to reach your ideal clientele. You get to create and brand your service in any way you choose. Whether you want a company name or simply your personal name, marketing your microblading service will help you tremendously when it comes to attracting new clients.
You may decide to create a website for your business; I highly recommend this as it creates validity and professionalism for your brand. You can also email, book appointments, and attract new clients through SEO within your website.
Social media platforms like Google, Instagram, and Facebook are amazing when it comes to bringing new traffic to your microblading site. Use your photos to your advantage! Take pictures of all of your clients’ brows, and display your beautiful work for potential clients to see. Even when you’re just starting out, take as many photos as possible. You can even ask clients to send photos of their healing process; this will help you gauge your work, and if the results are good, you can post those too! Social media is the ultimate way to make connections to brand new clients.
Within these social media platforms, there are simple ways to promote your business and advertise your work. This means you pay the platform a fee of your choice to display your photo in front of potential customers. Convenient, right? However, two of the best proven ways to gain ideal traffic and new clients is through Google Search and good old word-of-mouth!
Keep Practicing And Stick With It!
FOCUS = Follow One Path Until Successful.
Focus on your goals! Remember why you started. Practice drawing hair strokes. Practice on artificial skin. Practice on friends and family. Keep in mind that this takes time and you must be willing to put the work in to see the results.
That being said, success is possible for you! Every successful microblading artist was in your shoes at one point. One day, as you keep learning, growing, and remain persistent; you will be as successful as you set out to be, too!
I’m Here To Help
Finding your footing when you’re just starting a business can be difficult; there are many things to be mindful of as you move forward, many of which can only be learned through trial and error.
However, I want to make the path to success as easy as possible for you. Although this is only a brief guide including tips for new artists, there are so many more in-depth ways to build and grow your microblading business. If you have any questions at all about starting your business, please drop a comment below! Or, you can email me directly at firstname.lastname@example.org.
Here’s to building your brow business,